Monthly Archives: January 2009

Budget Cuts

Compare the above commercial with the ‘Warning! Tory Public Spending Cuts’ political advertising that the Labour Party ran in the last general election and you’ll realise just how far the UK has got to go before our political advertising starts to regularly, genuinely change peoples’ minds about issues.

It was released last week by The Hospital Association of New York in response to budgetary cuts by their State Governor (thanks to The Spot for this one).  The first person perspective and hysterical parents hammer home the brief: that you never know how much you value your local hospital until it’s not there.

John ‘n bass

I picked up on this very amusing little mash-up of John Prescott’s recent through the line media coverage on Recess Monkey.  It’s an unashamed rip-off of the clip below but is very funny nonetheless.  It’s good to see that Go Fourth are embracing the light side of political communication, they’ll be much more successful for it.

EPLP Politcal Broadcast

This is a video I’ve grabbed off the aforementioned EPLP website.  The brief was obviously to introduce Labour’s MEPs and give people an idea as to what they do with their time.

It’s done in a very ‘corporate video’ manner.  There’s no real story or Big Idea driving the broadcast.  And, they’ve used the old (dull) trusty formula of “stock-footage, interspersed with Important Politician talking about their values”.

The thing to remember, however, is that this is not the leading piece of political communication for the European elections later this year.  It is a video to give more information to those who are already interested enough to  have made their way to the EPLP site.  In that respect, this video is fine.

To get people out to vote Labour in the EU elections in June, the Labour Party will need something substantially more interesting.

Raised Eyebrows

I am DESPERATE for someone to make a mash-up piece of political advertising involving: Alistair Darling’s eyebrows, the state of the economy and the new Cadbury’s commercial (below).

If only I had the animating skills! If anyone out there does – there’s a bar of chocolate in it for you!