New Earth Deal

New Earth Deal

The campaign name doesn’t quite roll off the tongue, and its’ acronym – N.E.D – is the Scottish word for ‘chav’… but nevertheless I’m excited about this Wednesday’s launch of a new climate change campaign.  John Prescott is doing the honours for the launch in his capacity as of Europe’s ‘Rapporteur on Climate Change’… very fancy title John.

John ‘n bass

I picked up on this very amusing little mash-up of John Prescott’s recent through the line media coverage on Recess Monkey.  It’s an unashamed rip-off of the clip below but is very funny nonetheless.  It’s good to see that Go Fourth are embracing the light side of political communication, they’ll be much more successful for it.

Virtual Battle Bus

It sounds like  some within the Labour Party are finally starting to get it!  This upbeat from video Go Fourth is saying all the right things to try to re-engage their membership.  Recognising that command control is outdated (and generally not much fun unless you’re doing the commanding) and promising a change of campaigning style is exactly what the members will want to hear.

This advert should serve as a wake-up to those in charge of the party as to the sort of communications they should be putting out every week.  Compare this with ‘webcabinet’ and which would you prefer to watch?

Prescott’s video is upbeat, positive, inexpensive and engaging.  I’m not saying this is a perfect piece of political communication, it’s just infinitely better than the dross that has been dribbling out of Labour Party HQ.