It sounds like some within the Labour Party are finally starting to get it! This upbeat from video Go Fourth is saying all the right things to try to re-engage their membership. Recognising that command control is outdated (and generally not much fun unless you’re doing the commanding) and promising a change of campaigning style is exactly what the members will want to hear.
This advert should serve as a wake-up to those in charge of the party as to the sort of communications they should be putting out every week. Compare this with ‘webcabinet’ and which would you prefer to watch?
Prescott’s video is upbeat, positive, inexpensive and engaging. I’m not saying this is a perfect piece of political communication, it’s just infinitely better than the dross that has been dribbling out of Labour Party HQ.
