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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: advert

Yes Campaign borrow FT Equity

The Yes campaign are using a quotation from an article in the Financial Times in their latest piece of online … More

advert, Financial Times, Independence, Scotland, Yes Campaign

Newt Gingrich takes battle to Romney in New Hampshire

Newt Gingrich, despite having pledged to fight a positive campaign in the Republican Party Presidential nomination, has today launched a … More

advert, mitt romney, new hampshire union leader, newt gingrich, presidential nomination, republican party

Castrate Labour – get Balls out

Above is a screen grab from a very good new video for Antony Calvert.  Calvert is the Conservative Party’s prospective … More

advert, antony calvert, balls out, video

New Labour Party ad

Will the Labour Party feature Gordon Brown in a single piece of communication between now and the election?  On this … More

advert, economy, Labour Party

Super Bowl anti-abortion ad due to cause storm

This advert by Catholicvote.com was banned from last year’s Super Bowl ad break (watched by 95 millions people and something … More

abortion, advert, super bowl

David Cameron the focus in new Conservative poster

A tieless, earnest looking David Cameron is the focus of the Conservative Party’s new poster. Cameron is the party’s poster … More

ad, advert, conservative party, cut deficit not nhs, david cameron, poster, we cant go on like this

Heather Graham stars in healthcare spot

What a massively gratuitous use of a celebrity in this ad.  A terrible, cheap looking advert.  Celebrity advertising, political or otherwise, … More

advert, healthcare, heather graham

Blair for EU President

I’m still desperately searching for some Blair4EU material and this is the best I can find – if anyone comes … More

advert, blair, EU, president

Conservatives – Get Britain Working

A new advert from the Conservative Party promoting their welfare reforms announced today.  The stabbing violin soundtrack, dark background and … More

advert, conservatives, david cameron, get britain working, party conference 2009, welfare

New Conservative Party Advert on International Aid

The Conservative Party have just launched a new advert to promote a policy announcement on international development.  They continue to … More

advert, cameron, conservative party, international aid

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Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone.

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