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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

A few responses to new David Cameron poster

There’s been a huge response on the web to the new Conservative Party poster featuring David Cameron.  Ranging from questions … More

cant go on, conservative poster, david cameron, deficit, nhs

David Cameron the focus in new Conservative poster

A tieless, earnest looking David Cameron is the focus of the Conservative Party’s new poster. Cameron is the party’s poster … More

ad, advert, conservative party, cut deficit not nhs, david cameron, poster, we cant go on like this

Going local and spending big

I saw this poster opposite the entrance to West Hampstead tube station.  It’s a great poster site in terms of … More

Hasn’t Gordon Brown’s debt grown

A fantastic new poster for the Conservative Party that I just saw on a site near Mornington Crescent.  It’s another … More

conservative party, debt crisis, hasnt gordon browns debt grown, poster

Political ad scamps

As mentioned previously, the agency 360 Recruitment are inviting comments throughout the creative development process that will eventually lead to … More

360 recruitment, attack, political advert, scamps

Tories Dominate Google Search for Pre-Budget Report

The Conservatives made use of Google’s Adwords platform this week to make sure that anyone searching for ‘Budget’, ‘Pre-Budget Report’ … More

advertising, conservative party, google, pre-budget report, search

Doomed

Last year the Independent ran a piece where they asked advertising agencies to create some political adverts in advance of … More

360 recruitment, doomed, gordon brown, independent on sunday

Make IT better

The Conservative Party have got their hands on a draft government document which sets out the government’s vision for the … More

conservative party, crowdsource, mate IT better

Jedward are gone and we’re still left with Deadwood

Following last night’s X-Factor results show, in which Jedward were voted off the programme, The Conservative Party have released the above … More

alistair darling, gordon brown, jedward, john and edward

Countdown to a Conservative Government?

[clearspring_widget title=”General Election Countdown” wid=”4a32d532f8610fed” pid=”4b04112207c1c8b7″ width=”202″ height=”176″ domain=”widgets.clearspring.com”] The Conservative Party have released a widget that counts down the … More

countdown, general election, widget

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The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast.

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