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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

Conservatives – Get Britain Working

A new advert from the Conservative Party promoting their welfare reforms announced today.  The stabbing violin soundtrack, dark background and … More

advert, conservatives, david cameron, get britain working, party conference 2009, welfare

Conservative Party to advertise on Spotify

The Conservative Party are going to be using the new social media music phenomenon ‘Spotify’ to advertise in next year’s … More

2010, advertise, conservative party, general election, online advertising, spotify

Could you be blue?

This is the sort of communications political parties up and down the country need to be doing more of.  By … More

bedford, conservative

We love big challenges

Big communications challenges are what great advertising agencies love and relish.  I wonder if there has ever been a bigger, … More

brown, cameron, challenges, political communication

Impressive new Conservative Party online advert

Annoyingly, I can’t embed the Conservatives new widget, but below is a screen grab of the MPU and below that … More

conservatives, email registration, online advertising, widget

Norwich North By-Election Campaign Material

     

advertising, by-election, campaign material, candidates, leaflets, norwich north

New Conservative Party Advert on International Aid

The Conservative Party have just launched a new advert to promote a policy announcement on international development.  They continue to … More

advert, cameron, conservative party, international aid

I pity the fool

The Conservative Party have released a new film entitled ‘Don’t let Brown take you for a fool’.  It’s of a … More

conservative party, dont let brown take you for a fool

Another Schweppes Advert I don’t get

Here’s another overly convoluted advert by Schweppes.  ‘Gosh we can’ is moderately amusing, but other than that this advert does … More

cameron, political advert, schweppes

Conservative Party Political Broadcast 2009

Great broadcast.  The message take out the Conservative’s are going for here is “David Cameron is honest, down to earth, … More

2009, conservative party, david cameron, May, party election broadcast

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NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers.

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