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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

WWE themed political attack advert

Former CEO of World Wrestling Entertainment (WWE) Linda McMahon is running for the Republican nomination for U.S. Senate in Connecticut, but she didn’t … More

political ad, republican, wwe

Green Party NZ adverts win effectiveness prize

This Green Party advertising campaign, which ran last year during New Zealand’s general election and was created by agency Special … More

New video from 10:10

This is a new video from environmental organisation 10:10 produced by AMV BBDO.  I worked on the video so any … More

10:10, amv bbdo, video

Speechbreaker

A great new website by Lean Mean Fighting Machine for the Lib Dems. You can choose snippets of speeches from … More

breaker, mash-up, speech, speechbreaker

Can advertising save The Labour Party?

There is an absolutely fantastic article in this week’s Campaign magazine – can advertising help re-elect labour.  Luminaries from across … More

campaign, political advertising, re-elect labour, sir chris powell

Megan Fox and Will Ferrell Star in political advert

Fairly amusing satirical video featuring a host of Hollywood celebrities sticking it to health insurance companies.  It didn’t take long … More

Conservatives – Get Britain Working

A new advert from the Conservative Party promoting their welfare reforms announced today.  The stabbing violin soundtrack, dark background and … More

advert, conservatives, david cameron, get britain working, party conference 2009, welfare

Google wars – The Sun vs. The Labour Party

The Sun and The Labour Party are battling it out over the tabloids’s recent switch in allegiance from Labour to … More

adwords, feeling blue, google, Labour Party, search wars, the sun

Charles Saatchi: Brown is like All-Bran

In his new book, ‘My name is Charles Saatchi and I’m an artoholic, marketing guru Saatchi damns today’s “dim, unsubtle … More

New Shepard Fairey Poster

Shepard Fairey (creator of Obama’s ‘Hope’ image amongst others) has released a new poster in advance of a protest to … More

Aung San Suu Kyi, burma, shepard fairey

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The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

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