Green Party NZ adverts win effectiveness prize

green party vote for us

green-party-vote for us skateboarders

This Green Party advertising campaign, which ran last year during New Zealand’s general election and was created by agency Special Group, won 3 gold awards at the NZ advertising effectiveness awards last week.

This campaign is one of my all time favourites.  A single-minded, brutally simple and evocative strategy that has been executed with some stunning photography, disciplined copy writting and careful art direction.  Powerful stuff.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s