Green Party NZ adverts win effectiveness prize

green party vote for us

green-party-vote for us skateboarders

This Green Party advertising campaign, which ran last year during New Zealand’s general election and was created by agency Special Group, won 3 gold awards at the NZ advertising effectiveness awards last week.

This campaign is one of my all time favourites.  A single-minded, brutally simple and evocative strategy that has been executed with some stunning photography, disciplined copy writting and careful art direction.  Powerful stuff.

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