Can advertising save The Labour Party?

not flash just gordon

There is an absolutely fantastic article in this week’s Campaign magazine – can advertising help re-elect labour

Luminaries from across the advertising industry give their comment, including Sir Chris Powell – former Chairman of  BMP DDB and author of  ‘How the Left learned to love Advertising’ – who captured the broad sentiment of the piece when he said: “…you can’t just do it with advertising… you need a good strategy, based on some truth, with some great ads to get it across”

Robert Campbell’s response was also very witty:  “Could I save Gordon Brown with a poster? Not in a million years.  I only wish I was that good and advertising was that powerful.”

 

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