There is an absolutely fantastic article in this week’s Campaign magazine – can advertising help re-elect labour.
Luminaries from across the advertising industry give their comment, including Sir Chris Powell – former Chairman of BMP DDB and author of ‘How the Left learned to love Advertising’ – who captured the broad sentiment of the piece when he said: “…you can’t just do it with advertising… you need a good strategy, based on some truth, with some great ads to get it across”
Robert Campbell’s response was also very witty: “Could I save Gordon Brown with a poster? Not in a million years. I only wish I was that good and advertising was that powerful.”
