This is a case study paper that I wrote jointly with my colleague Emily Harlock about the advertising campaign run under … More
Author: Benedict Pringle
Alan Johnson launches Labour In For Britain
The Labour Party have released a new video promoting their Labour In For Britain campaign around the EU referendum. Alan … More
Vote Leave Campaign Launches
A very significant anti-European campaign group launched last week. It has cross party support, including Labour, Conservative, Green and UKIP politicians. … More
Women’s Equality Party #WeAreWe #WEPnesday selfie campaign
The Women’s Equality Party have today launched a very clever campaign which encourages members to attach a sticker (which supporters … More
Liz Kendall evokes Clement Attlee
Liz Kendall’s campaign for Labour’s leadership have produced a very good graphic on the eve of members receiving their ballot papers. … More
Invite Ivan
Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the … More
Scott Walker: Instagram teaser campaign for logo release
Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of … More
How did political parties use advertising in the 2015 general election campaign?
Below is an article that I wrote for Market Leader; the strategic marketing journal for business leaders. I’m reproducing the … More
Who is Ivan Massow?
Ivan Massow is hoping to become the Conservative Party’s candidate for London Mayor. His campaign are running paid-for ads on … More
Pocket Rocket: the poster that transformed the media narrative around general election 2015
M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in … More
politicaladvertising.co.uk 