Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of nine days on his Instagram account.
It has certainly created some noise around his candidacy, which is fairly impressive given 12 Republicans have already declared that they’re seeking the nomination.
The campaign deciding to make a big deal out of their logo might seem like a big and unnecessary risk, as design and branding is famously subjective and ripe for ridicule.
However, the real risk is that his candidacy announcement is completely ignored. By taking a risk he’s made sure that people are at least talking about him. Very smart.
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