The EU referendum campaign: selling fear

As Donald Tusk has just released his draft settlement and it looks increasingly certain that the EU referendum will take … More

Sadiq Khan: political branding

Sadiq Khan, the Labour Party’s candidate in the London Mayoral elections taking place in May this year, has developed … More

People with five bucks against Trump

A copywriter named Louis Wittig from advertising agency Grey has started his own super-pac-with-a-difference. He describes the organisation as a … More

Ted goes after Trump

One of Sen. Ted Cruz’s Super Pac’s (supportive but independent campaign groups) has released a new ad aggressively attacking Trump’s record … More

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

Brand Labour: where next?

I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how … More

Homes for Britain: how we made the housing crisis personal

This is a case study paper that I wrote jointly with my colleague Emily Harlock about the advertising campaign run under … More

Alan Johnson launches Labour In For Britain

The Labour Party have released a new video promoting their Labour In For Britain campaign around the EU referendum. Alan … More

Vote Leave Campaign Launches

A very significant anti-European campaign group launched last week. It has cross party support, including Labour, Conservative, Green and UKIP politicians. … More