The Women’s Equality Party have today launched a very clever campaign which encourages members to attach a sticker (which supporters seem to have been sent in advance) to their smart phone and take and share a selfie.
Using the back of a smart phone as a media space is a smart tactic that I’ve not come across before.
It’s a quick and simple way to enable supporters to share a consistent campaign message in a personal and creative way.
The campaign launched hours ago and is already trending nationally on Twitter.
You can get more information on the new feminist political party here: https://womensequality.org.uk.