Polling company ComRes and the UK’s biggest online betting company BETFAIR have joined forces to make some fantastic widgets that predict and track the results of the 2010 general election.   

The widget above (wordpress currently won’t let me embed the widget, so just an image at the moment) tracks polls from the UK’s six biggest polling companies (ComRes, YouGov, ICM, Angus Reid, Populus and MORI) to give the most accurate reflection of public opinion. The graph will be updated live as and when new polls are released, so that you are kept right up-to-date with all the movements over the course of the campaign.

The ebbs and flows of polls will have a huge influence on the tone and content of the political advertising that is released throughout the election.  And, you never know, maybe a political advert might end up having some sort of effect on the polls!

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