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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: political advertising

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Who should regulate political advertising?

This week I was asked by Campaign, a leading marketing trade publisher, as to whether the Advertising Standards Authority (ASA) … More

ASA, electoral commission, political advertising, regulation

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Who regulates political advertising?

The official General Election 2015 ‘long campaign’ only began in late December and we have already had the first instance … More

ASA, CAP, political advertising, regulation

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Poll-tracker

Polling company ComRes and the UK’s biggest online betting company BETFAIR have joined forces to make some fantastic widgets that … More

betfair, comres, political advertising, poll-tracker

Political advertising – yes please!

I’ve just been informed that my one-man campaign to get TV broadcast political advertising legalised in the UK isn’t in fact … More

lewis silkin, media law, political advertising

Can advertising save The Labour Party?

There is an absolutely fantastic article in this week’s Campaign magazine – can advertising help re-elect labour.  Luminaries from across … More

campaign, political advertising, re-elect labour, sir chris powell

Green Party Posters – Labour is old news

A fantastic new billboard campaign for The Green Party by Glue London.  The campaign reminds Brighton constituents and visiting Labour Party activists about … More

billboard, brighton, brown, green party, labour, mandelson, old news, political advertising, straw

Total Politics article on Political Advertising

Total Politics magazine has a really interesting feature article on whether or not the law should change on political advertising.  … More

guido fawkes, iain dale, paul staines, political advertising, total politics

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Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour.

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