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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: political advertising

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Who should regulate political advertising?

This week I was asked by Campaign, a leading marketing trade publisher, as to whether the Advertising Standards Authority (ASA) … More

ASA, electoral commission, political advertising, regulation

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Who regulates political advertising?

The official General Election 2015 ‘long campaign’ only began in late December and we have already had the first instance … More

ASA, CAP, political advertising, regulation

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Poll-tracker

Polling company ComRes and the UK’s biggest online betting company BETFAIR have joined forces to make some fantastic widgets that … More

betfair, comres, political advertising, poll-tracker

Political advertising – yes please!

I’ve just been informed that my one-man campaign to get TV broadcast political advertising legalised in the UK isn’t in fact … More

lewis silkin, media law, political advertising

Can advertising save The Labour Party?

There is an absolutely fantastic article in this week’s Campaign magazine – can advertising help re-elect labour.  Luminaries from across … More

campaign, political advertising, re-elect labour, sir chris powell

Green Party Posters – Labour is old news

A fantastic new billboard campaign for The Green Party by Glue London.  The campaign reminds Brighton constituents and visiting Labour Party activists about … More

billboard, brighton, brown, green party, labour, mandelson, old news, political advertising, straw

Total Politics article on Political Advertising

Total Politics magazine has a really interesting feature article on whether or not the law should change on political advertising.  … More

guido fawkes, iain dale, paul staines, political advertising, total politics

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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