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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Step Outside Posh Boy

Over the bank holiday weekend the Guardian newspaper ran a hilarious April Fools day prank featuring the above poster.  The…

april fools, gordon brown, poster, step outside posh boy

Labour Party Poster Competition

The Labour Party’s ‘create our next ad’ competition has now closed.  The winner is to be revealed on the weekend,…

create your own ad, Labour Party, make, poster

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent…

lord bell, philip gould, political advertising, trevor beattie

A couple of responses to latest Tory posters

For more piss taking out of the latest Conservative Party poster campaign, see http://mydavidcameron.com/

gordon brown, piss take, response, vote for me

The Labour Party’s 2010 General Election Pledge Card

The Labour Party launched their 2010 pledge card over the weekend.  This is something that Blair used with great effect…

labour pledge card

Labour Party Poster Competition

Labour has called on its online supporters to lend their creative talents to designing the party’s next campaign poster.  Campaign…

competition, create your own poster, crowd sourcing, Labour Party

Conservative Poster – 80,000 Criminals Out Early and others

A new poster for the Conservative Party attacks Gordon Brown’s record on law and order.  It suggests that 80, 000 criminals…

80 000, conservative poster, criminals, gordon brown, let out, vote for me

Castrate Labour – get Balls out

Above is a screen grab from a very good new video for Antony Calvert.  Calvert is the Conservative Party’s prospective…

advert, antony calvert, balls out, video

GideonOsborne.com

Two admen have created a new grass-roots communications project called Powerpoint for Labour.  Gideonosborne.com – screen grab above – is their…

attack, gideon osborne, labour, powerpoint for labour

M & C Saatchi v.s. Saatchi & Saatchi

The Conservative Party have drafted in their former creative advertising agency, M&C Saatchi, to work on their campaign in the…

advertising, agency, conservative, political, saatchi

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Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign.

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