A new poster for the Conservative Party attacks Gordon Brown’s record on law and order. It suggests that 80, 000 criminals have been released early under Labour. It’s fairly blunt accusation; no word play, no insinuation, just an upfront allegation. Fairly uninspiring, but gets the message across.
*** Update*** Just been sent the rest of the posters in this campaign. Taken as a whole, this is a fairly fierce attack on Gordon’s record. Undoubtedly the work of M&C Saatchi, whose advertising philosophy is ‘brutal simplicity’.