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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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The marketing of politics is a dirty business

Steve Henry, founder of ad agency HHCL, has written a very amusing article summarising the political advertising efforts of the…

The Tories and their gap yah’s

When two viral phenomenona collide…

chundered, conservative party, gap yah, poster

Conservative poster – Welcome to Manchester

The Conservative Party have released a hilarious new poster in advance of tonight’s leaders debate, referencing the infamous Carlos Tevez…

door, gordon brown, holding, leader debate, welcome to manchester

Eddie Izzard features in new Labour Party Election Broadcast

Eddie Izzard features in the Labour Party’s new election broadcast.  Comment to follow, but the trailer is soooo much better…

If you’re there for him, he won’t be there for you

I’m not sure whether it’s because I’ve been awake for 36 hours on a pitch, but I find the headline in…

cameron, if you're there for him, labour poster

Green Party Posters

The Green Party have released some posters to support the personalised party election broadcast that they released earlier in the…

green party, iphone, posters, strategy

UKIP’s new poster vandalised

The new UKIP poster about immigration has come under some fairly severe criticism.  Many online commentators have labelled it racist, whilst…

graffiti, immigration, poster, ukip

Labour Party Manifesto Video

The Labour Party have released some animated videos to accompany their manifesto.  They’re very cute and convey the policy messages…

animation, Labour Party, manifesto, video

Green Party Election Broadcast 2010

The Green Party have created a nice animation for their party election broadcast.   The aim of the piece is to…

green party, party election broadcast

Labour Party Election Broadcast 2010 – The Road Ahead

Very good.  A nice narrative, set in a stunning location.  Not too heavy on policy, but enough evidence to back…

labour, party political broadcast

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Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign.

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