A very significant anti-European campaign group launched last week. It has cross party support, including Labour, Conservative, Green and UKIP politicians.…
Women’s Equality Party #WeAreWe #WEPnesday selfie campaign
The Women’s Equality Party have today launched a very clever campaign which encourages members to attach a sticker (which supporters…
Liz Kendall evokes Clement Attlee
Liz Kendall’s campaign for Labour’s leadership have produced a very good graphic on the eve of members receiving their ballot papers.…
Invite Ivan
Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the…
Scott Walker: Instagram teaser campaign for logo release
Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of…
Political branding: the Labour Party leadership logos 2015
The candidates for the Labour Party leadership campaign are now locked down and final. As ever, I’m interested in the most…
How did political parties use advertising in the 2015 general election campaign?
Below is an article that I wrote for Market Leader; the strategic marketing journal for business leaders. I’m reproducing the…
Who is Ivan Massow?
Ivan Massow is hoping to become the Conservative Party’s candidate for London Mayor. His campaign are running paid-for ads on…
Pocket Rocket: the poster that transformed the media narrative around general election 2015
M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in…
How the Conservative Party built an election narrative around the SNP using political advertising
What is becoming clear in the post-election analysis of the results is that the Conservative Party very successfully created a climate…
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