Social media, segmentation and political advertising

This week there have been three brilliant articles which give perspectives on political segmentation and running effective election campaigns using…

Would Trump win again one year on?

Donald Trump was elected as President of the USA on 8th November 2016 and has had a controversial first year…

Oxfam have released a new ad which dramatises the argument that tax avoidance deprives developing countries of funds for vital…

Today is the United Nations ‘International Day of the Girl’. A day which aims to draw the world’s attention to…

New research shows that the US Presidential campaign run by a Russian state-sponsored troll farm was highly professional; this is…

This week I was asked by Campaign, a leading marketing trade publisher, as to whether the Advertising Standards Authority (ASA)…

UKIP have decided to change their logo in an attempt to make the party more relevant in a post-Brexit world.…

The Plastic Oceans Foundation, an environmental charity, has launched a campaign to get an area of trash floating in the…

There’s one week to go until the New Zealand general election, it’s a gripping campaign and the likely result is…

Guest writer Joseph Fox argues that Labour candidates at general election 2017 – from across the party’s ideological spectrum –…