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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: UK General Election 2015

UKIP launch election campaign with pledge poster

  UKIP launched their general election 2015 today with a poster containing 5 pledges. It’s fairly bland but the simplicity … More

UKIP poster pledges to end HS2

UKIP have released a poster which pledges to end the high-speed railway line (HS2) that is being built between London Euston, … More

Labour attack Tory promise of EU referendum in FT ad

The Labour Party have today run a full page advert in the Financial Times warning the business community of the … More

Don’t let the Tories hit you with VAT

   The Labour have attacked the Tories on VAT in their latest poster. George Osborne had repeatedly refused to rule … More

Salmond calling the tune poster

The Conservative Party have launched a poster to accompany the video released earlier this week. I’m not sure why the … More

David Prescott – A Fresh Start for Gainsborough

One of the most exciting things about general election time is seeing some of the constituency level battles playing out. … More

Miliband dances to Alex Salmond’s tune

I’ve finally got around to posting this animated video by the Conservative Party which features Alex Salmond as a boogeyman … More

Next time they’ll cut to the bone

The Labour Party have released a new poster featuring an X-Ray of a broken bone and headline criticising the Conservative’s … More

City AM: The Art of Politics

City AM did a nice feature on political advertising earlier this week, which I thought I’d share.  And yes, it … More

UKIP video on EU army: Nick Clegg’s “dangerous fantasy” becomes a reality

UKIP have released a new video and it watches like a trailer for a disaster movie.  In a good way, … More

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There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today.

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