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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: UK General Election 2015

UKIP launch election campaign with pledge poster

  UKIP launched their general election 2015 today with a poster containing 5 pledges. It’s fairly bland but the simplicity … More

UKIP poster pledges to end HS2

UKIP have released a poster which pledges to end the high-speed railway line (HS2) that is being built between London Euston, … More

Labour attack Tory promise of EU referendum in FT ad

The Labour Party have today run a full page advert in the Financial Times warning the business community of the … More

Don’t let the Tories hit you with VAT

   The Labour have attacked the Tories on VAT in their latest poster. George Osborne had repeatedly refused to rule … More

Salmond calling the tune poster

The Conservative Party have launched a poster to accompany the video released earlier this week. I’m not sure why the … More

David Prescott – A Fresh Start for Gainsborough

One of the most exciting things about general election time is seeing some of the constituency level battles playing out. … More

Miliband dances to Alex Salmond’s tune

I’ve finally got around to posting this animated video by the Conservative Party which features Alex Salmond as a boogeyman … More

Next time they’ll cut to the bone

The Labour Party have released a new poster featuring an X-Ray of a broken bone and headline criticising the Conservative’s … More

City AM: The Art of Politics

City AM did a nice feature on political advertising earlier this week, which I thought I’d share.  And yes, it … More

UKIP video on EU army: Nick Clegg’s “dangerous fantasy” becomes a reality

UKIP have released a new video and it watches like a trailer for a disaster movie.  In a good way, … More

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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