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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: UK General Election 2015

Nigel Farage spoofs Tory poster

Nigel Farage, UKIP’s leader tweeted a brilliant spoof of the new Conservative Party poster. It features David Cameron sitting in … More

Ed Miliband in Alex Salmond’s pocket

The Conservative Party have released a new poster which features Ed Miliband sitting in Alex Salmond’s pocket. The poster relates … More

David Cameron debates David Cameron on the debates

The Labour Party have released a fantastic video featuring David Cameron explaining why David Cameron should stop running scared from … More

Conservative Party Poster: Don’t let Labour wreck the economy

The Conservative Party yesterday released a new poster that features the image of a wrecking ball and the copy “A … More

Conservative Party use YouTube pre-rolls to bypass UK TV advertising law

The Conservative Party are running paid-for video advertising on YouTube which is targeting voters in marginal constituencies around the country. … More

conservative party

Should you feature your opponent’s leader in your attack ads?

I was kindly invited on to the BBC’s Daily Politics Show today to discuss negative political advertising and debate whether … More

Lib Dems borrow from Tory poster

The Liberal Democrats have released a poster which borrows from the Conservative poster ‘road to recovery’ (a.k.a ‘highway to hell’) from … More

general election, Liberal Democrats

Dusting down the 1992 Conservative Party Playbook

Plenty of commentators have pointed out the similarities between the electoral landscape that preceded the 1992 General Election and the … More

Green Party poster: Spot the difference

The Green Party have released a poster to coincide with the fact that the Sun Newspaper have decided to stop … More

Green Party poster: what are you afraid of boys?

The Green Party have released a poster which challenges the other, male-led, political parties to allow them into the televised … More

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NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers.

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