UKIP launched their general election 2015 today with a poster containing 5 pledges.
It’s fairly bland but the simplicity and clarity of the messages is very smart.
Political strategy requires sacrifice. Resisting the temptation to campaign on any issue that comes along is a major aspect of any successful party.
If UKIP can stick to the message discipline they’ve displayed on the opening day, I’m sure they’ll live up to promise.