Labour attack Tory promise of EU referendum in FT ad

The Labour Party have today run a full page advert in the Financial Times warning the business community of the threat a possible British exit would pose to jobs and the economy.

It features quotations of various business leaders and reminds readers that the EU is Britains largest export market.

It’s not the most creative execution in the world, but the use of testimonials from big wigs in the world of business to make the points was a good idea. It lands the key points and gives an air of non-partisan impartiality which gives the messages weight.

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