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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Labour Party UK

Elections are about taking sides 

Jeremy Corbyn, leader of the Labour Party, today unveiled a poster in advance of local and regional elections that are … More

Labour poster: Osborne rides dodgems at the unfair funfair 

      Labour have attacked the Chancellor George Osborne (and Google) in their first piece of national advertising since Jeremy … More

Sadiq Khan: political branding

   Sadiq Khan, the Labour Party’s candidate in the London Mayoral elections taking place in May this year, has developed … More

Brand Labour: where next?

I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how … More

political branding

Political branding: the Labour Party leadership logos 2015

The candidates for the Labour Party leadership campaign are now locked down and final. As ever, I’m interested in the most … More

Labour: nurse applications open May 8th

  The Labour Party have released a new poster which promotes their policy to recruit 20,000 more nurses. It features … More

Jo Brand stars in new Labour Party Election Broadcast

Comedian Jo Brand stars in the Labour Party’s latest election broadcast which puts the spotlight on the Conservative Party’s record … More

Labour Party

The doctor can’t see you now

  Every UK election one of the parties feels that it is necessary to reeappropriate some aspect of the 1978 … More

UKIP launch election campaign with pledge poster

  UKIP launched their general election 2015 today with a poster containing 5 pledges. It’s fairly bland but the simplicity … More

Labour attack Tory promise of EU referendum in FT ad

The Labour Party have today run a full page advert in the Financial Times warning the business community of the … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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