The Labour Party have released a new poster which promotes their policy to recruit 20,000 more nurses.
It features an image of thousands of nurse-style fob watches and a sub header announcing that applications for these new jobs will open the day after polling day, May 8th.
It also carries a new campaign strap line: “It’s time to care. It’s time for a Labour government”.
This is the first really strong poster from Labour of the 2015 general election. And it’s a positive one!
The message is clear, with an appropriate and original visual. And there’s a bit of levity in there with the suggestion around the application date.
The policy is a salient one with the public; it’s also right in Labour’s comfort zone as well as being an area where the Conservatives lack credibility.
And the strap line is brilliant. It’s a twist on the classic challenger ‘time for a change’ slogan. It neatly encapsulates everything that Miliband and Labour are standing for.
The interesting thing about this poster is that if it had been released earlier in the campaign there’s a chance the Conservatives would have attacked it for being an example of Labour’s profligate spending plans. However, as the Tories have made plenty of spending commitments throughout the short campaign, the accusation won’t hold water.
The Labour campaign is really picking up steam heading into the final couple of weeks of the contest.