Every UK election one of the parties feels that it is necessary to reeappropriate some aspect of the 1978 ‘Labour isn’t working’ poster.
These various pastiches have never been remotely successful so why it is always deemed to be a good idea by party strategists is beyond me.
Labour isn’t working was a very good poster, 37 years ago. Perhaps if all the time and energy that Labour (and others) have spent making lame pastiches of it had gone into writing new ads we might have had more of its quality since.
politicaladvertising.co.uk 