Putting Communication First

The above is a truly terrible piece of political communication for the following reasons: You can’t clearly see who the … More

“Let’s make a viral”

I just read a brilliant piece on ‘Talent imitates, genius steals’ (TIGS) about those who set out to create ‘a viral’. He … More

The infamous Labour ‘Tax Bombshell’, that was first used by the Conservative’s to prevent Neil Kinnock’s seemingly inevitable election … More

Sarah Palin is being used as a marketing tool for Travel Alaska! This is a very shrewd move both from … More

This New Zealand Labour Party commercial ran in the week leading up to parliamentary election polling day on November 8th; … More

After the successful election of Obama and his campaign receiving the highest plaudits from anyone with a vague interest in … More

Let the issue be the issue In this poster, put up in Manhattan on the eve of poll, Barck Obama … More

There’s been a load of articles in the last few days about the US Election being the first YouTube election. … More

A report today from Synovate likens the two US Presidential candidates to brands. Being very interested in brands in the … More