Sarah Palin is being used as a marketing tool for Travel Alaska! This is a very shrewd move both from the tourism board of Alaska as well as those keen for a Palin presidential push in 2012.
It’s good for Travel Alaska: in the month after her nomination was announced, response to direct mail was up 20%. And it’s very good for Palin because it’ll get her into households across America without any political baggage, and for free!
Travel Alaska keeping her as their brand ambassador post-election reminds me of Virgin Mobile keeping Kate Moss in their adverts immediately after the exposure of her white powder (not snowy Alaskan mountain tops…) indulgences. Such a public “we’re still with you”, done at the right time can draw a line in the sand and propel the ambassador and the brand to even greater heights.