Visit Alaska!

Isolated wilderness, wonderful landscapes...prospective Presidential candidates...
Isolated wilderness, wonderful landscapes...prospective Presidential candidates...

Sarah Palin is being used as a marketing tool for Travel Alaska! This is a very shrewd move both from the tourism board of Alaska as well as those keen for a Palin presidential push in 2012.

It’s good for Travel Alaska: in the month after her nomination was announced, response to direct mail was up 20%.  And it’s very good for Palin because it’ll get her into households across America without any political baggage, and for free!

Travel Alaska keeping her as their brand ambassador post-election reminds me of Virgin Mobile keeping Kate Moss in their adverts immediately after the exposure of her white powder (not snowy Alaskan mountain tops…) indulgences.  Such a public “we’re still with you”, done at the right time can draw a line in the sand and propel the ambassador and the brand to even greater heights.

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