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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Year for Change

This poster actually came out on New Years day, prior to the launch of the hotly-debated one featuring David Cameron, … More

conservative, houses of parliament, poster, projection, year for change

More vandalized Cameron posters

I’ve now been sent 3 photos of the Conservative’s new poster, featuring David Cameron, that have been deliberately disfigured.  Given I’m … More

cameron, conservatives, graffiti, poster, vandalized

Even we can’t go on like this

A hilarious take on the Tory’s new poster.  After Hoon and Hewitt embarrassed themselves and the Labour Party in their … More

cameron, hewitt, hoon, poster, we cant go on like this

A few responses to new David Cameron poster

There’s been a huge response on the web to the new Conservative Party poster featuring David Cameron.  Ranging from questions … More

cant go on, conservative poster, david cameron, deficit, nhs

David Cameron the focus in new Conservative poster

A tieless, earnest looking David Cameron is the focus of the Conservative Party’s new poster. Cameron is the party’s poster … More

ad, advert, conservative party, cut deficit not nhs, david cameron, poster, we cant go on like this

Going local and spending big

I saw this poster opposite the entrance to West Hampstead tube station.  It’s a great poster site in terms of … More

Hasn’t Gordon Brown’s debt grown

A fantastic new poster for the Conservative Party that I just saw on a site near Mornington Crescent.  It’s another … More

conservative party, debt crisis, hasnt gordon browns debt grown, poster

Top 10 Political Adverts of 2009

As we come to the end of the year I’ve fallen pathetically in line with convention and compiled a reflection … More

2009, best, political adverts, uk

Political ad scamps

As mentioned previously, the agency 360 Recruitment are inviting comments throughout the creative development process that will eventually lead to … More

360 recruitment, attack, political advert, scamps

Tories Dominate Google Search for Pre-Budget Report

The Conservatives made use of Google’s Adwords platform this week to make sure that anyone searching for ‘Budget’, ‘Pre-Budget Report’ … More

advertising, conservative party, google, pre-budget report, search

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The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

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