Risky business

What can we expect from EU referendum campaigns

I wrote an article at the beginning of February for advertising industry magazine Campaign anticipating what the EU referendum campaigns might look like.  You can read the full post here (just making it easy for y’all to hold me ruthlessly to account for my predictive chuntering).

Here’s a couple of tweets from some key ‘leave’ leaders that illustrate that ‘project fear’ isn’t limited to the ‘remain’ campaign.



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