One of Sen. Ted Cruz’s Super Pac’s (supportive but independent campaign groups) has released a new ad aggressively attacking Trump’s record on abortion.
The footage is taken from Trump’s appearance on TV news programme ‘meet the press’ in 1999.
Subsequent to that interview, in 2011, Trump renounced those views, but that hasn’t stopped Ted Cruz’s supporters going after him.
There’s a big evangelical voter base in Iowa that seem to be moving away from Cruz (and Carson) and towards Trump. This is clearly Cruz’s attempt to stem the flow.
Trump has also come under fire for not being a ‘proper’ conservative, given his previous record of donating to Democratic candidates – including Hillary Clinton – and mixed form on immigration.
This ad, as well as appealing to evangelicals, is trying to remind those voters who have a nagging suspicion about Trump’s true intentions, that he could be the sort of candidate who says one thing in the primaries before tacking to the centre ground in the run-off for the White House.
Creatively, it’s simple but very effective. It has all the stalwarts of quality political communication: intellectual clarity, provocative imagery and good ol’ fashioned repetition.