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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Political branding and candidate logos

Pity the poor souls who have just finished working on Labour’s general election campaign and who are now being drafted … More

The best Conservative Party ads of general election 2019

During general election 2019 all the day-to-day coverage of the best political ads has taken place on the politicaladvertising.co.uk instagram … More

How the Conservatives won a stonking majority

The Conservative Party have been in government for nearly a decade – which hasn’t been without difficulty – but thanks … More

Behavioural economics used to get out the vote

Guest writer Bella Webber has been taking a look at get-out-the-vote strategies at general election 2019. Bella is a creative … More

Social media wars at general election 2019

I’ve analysed the social media activity of the UK-wide political parties at general election 2019. I’ve tried to show that … More

Conservatives make fake fact-checking feed during leaders TV debate

During the first leaders debate on ITV on Tuesday evening the Conservative Party press office rebranded their twitter feed to … More

Campaign buses of general election 2019

Guest writer Bella Webber has been taking a look at the battle buses being used by the three nationwide parties … More

Conservatives hope to turn out Shy Tories and Bashful Brexiteers

The Conservatives are running a series of adverts on Facebook which are aimed at voters who want to see the … More

Brexit Party announce they’re backing Boris in Tory-held seats

Nigel Farage announced yesterday that the Brexit Party will not stand in the 317 seats won by the Conservatives at … More

Conservatives campaign to ‘unleash Britain’s potential’

The Conservative Party held their general election 2019 campaign launch on Wednesday night where they revealed a new sub-header of “unleash … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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