Social media wars at general election 2019

I’ve analysed the social media activity of the UK-wide political parties at general election 2019.

I’ve tried to show that advertising now plays a big part in almost every aspect of a modern political campaign and argue that its effect on the result is of significance.

You can read it here.

I first happened on the anecdote about the “ground war” research in the two tower blocks in Dundee from an excellent compilation of social science research called Sex, Lies and the Ballot Box, by Professor Philip Cowley. If you have more than a passing interest in elections, it’s a must read.