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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Jess Phillips uses trolling tweets to encourage support

Jess Phillips has earned the ire of hard left trolls in recent years through her opposition to Jeremy Corbyn’s leadership. … More

Bloomberg launches ‘Get it done’ slogan

Michael Bloomberg, the billionaire campaigning to become the Democrats 2020 Presidential candidate and former Mayor of New York, has released … More

The strategies and slogans of Labour’s leadership contenders

Over the weekend three candidates officially launched their campaigns to become Labour’s leader.  What can the slogans and launch adverts … More

Starmer appeals to Labour’s left in campaign to become leader

Keir Starmer has formally launched his campaign to become Labour’s next leader with a clear pitch to the members who … More

Lisa Nandy launches leadership bid

Lisa Nandy has launched her campaign to become Labour’s leader and is positioning herself as the politician who wants to … More

Jess Phillips launches Labour leadership campaign

Jess Phillips’ has launched her campaign to become the leader of the Labour Party. Her slogan is “Speak Truth. Win … More

Sadiq Khan 2020 re-election campaign launch

Sadiq Khan cleverly used Londoners’ return to work today to launch his campaign to be re-elected as the city’s Mayor. … More

logo, political branding, Sadiq Khan

Democratic Presidential ad spend at the turn of the year

Happy new year! It’s January 1st 2020 and now that 2019 is over we can start properly counting down to … More

The Labour Party’s 2019 general election ad campaign

At the 2019 general election the Labour Party failed to sell the idea of a radical, egalitarian, Corbyn-led government intent … More

Political branding and candidate logos

Pity the poor souls who have just finished working on Labour’s general election campaign and who are now being drafted … More

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Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻

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