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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Starmer appeals to Labour’s left in campaign to become leader

Keir Starmer has formally launched his campaign to become Labour’s next leader with a clear pitch to the members who … More

Lisa Nandy launches leadership bid

Lisa Nandy has launched her campaign to become Labour’s leader and is positioning herself as the politician who wants to … More

Jess Phillips launches Labour leadership campaign

Jess Phillips’ has launched her campaign to become the leader of the Labour Party. Her slogan is “Speak Truth. Win … More

Sadiq Khan 2020 re-election campaign launch

Sadiq Khan cleverly used Londoners’ return to work today to launch his campaign to be re-elected as the city’s Mayor. … More

logo, political branding, Sadiq Khan

Democratic Presidential ad spend at the turn of the year

Happy new year! It’s January 1st 2020 and now that 2019 is over we can start properly counting down to … More

The Labour Party’s 2019 general election ad campaign

At the 2019 general election the Labour Party failed to sell the idea of a radical, egalitarian, Corbyn-led government intent … More

Political branding and candidate logos

Pity the poor souls who have just finished working on Labour’s general election campaign and who are now being drafted … More

The best Conservative Party ads of general election 2019

During general election 2019 all the day-to-day coverage of the best political ads has taken place on the politicaladvertising.co.uk instagram … More

How the Conservatives won a stonking majority

The Conservative Party have been in government for nearly a decade – which hasn’t been without difficulty – but thanks … More

Behavioural economics used to get out the vote

Guest writer Bella Webber has been taking a look at get-out-the-vote strategies at general election 2019. Bella is a creative … More

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Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone.

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