Jess Phillips has earned the ire of hard left trolls in recent years through her opposition to Jeremy Corbyn’s leadership.
Now that Phillips is running for leader herself, her haters are mounting a fairly aggressive online campaign against her and anyone who has the temerity to support her.
Phillips has cleverly decided to use a bit of campaigning judo by turning the trolls words against them in a new set of Facebook ads.
The concept is well-executed and according to her campaign their ads are “already working… Our social campaign has reached millions of people, with tens of thousands of people clicking through to join our campaign and, importantly, the Labour Party.”
Phillips is running a big push on donations in the hope of raising “£20,000 to allow us to execute an expanded advertising plan”.