Skip to content

politicaladvertising.co.uk

  • Twitter
  • Instagram
  • Facebook

Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

  • About
  • Political Advertising
  • Books
  • The Political Marketing Podcast

Author: Benedict Pringle

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Canada’s snap general election

It’s polling day in Canada. Prime Minister Justin Trudeau called a snap general election 2 years ahead of schedule. The … More

Conservatives attack Keir on crime

80% of the Facebook ads currently running for The Conservatives are on the topic of crime. The YouGov issue tracker … More

Women’s Equality Party mock macho London Mayoral candidates

The Women’s Equality Party have released a brilliant video on the eve of the #superthursday elections which mocks the macho … More

Misleading election ads during the Super Thursday campaign

It’s my strong belief that electoral advertising should be regulated so that fact-based claims are accurate. At the moment there … More

Conservatives on track to win in Hartlepool

Labour look likely to lose the Hartlepool by-election taking place on #superthursday. It’s a seat the party has held since … More

Getting Moms to give Congress an earful on climate change

Science Moms, an environmental pressure group, launched an amusing new ad on Earth Day last week. The spot encourages moms … More

Byrne’s campaign for West Mids Mayor

Liam Byrne MP is Labour’s candidate in the West Midlands Mayoral election which takes place on (Super) Thursday 6th May. … More

Khan wants this to be a two horse race

Sadiq Khan’s campaign are running a new advertisement featuring the Labour candidate for London Mayor looking relaxed alongside a flustered … More

Election campaigns and covid: what happens if we all go postal?

The government expects the number of postal votes to surge for the “Super Thursday” elections taking place on 6th May. … More

Posts navigation

Older posts
Newer posts

Categories

Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone.

politicaladvertising.co.uk

politicaladvertising.co.uk
A WordPress.com Website.
  • Subscribe Subscribed
    • politicaladvertising.co.uk
    • Join 158 other subscribers
    • Already have a WordPress.com account? Log in now.
    • politicaladvertising.co.uk
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...