How do you beat a populist?

Any followers who follow elections in India 🇮🇳 or Poland 🇵🇱?

I’m helping on a project where I need examples of election advertising that has had some cut through against opponents who are perceived to be proposing or enacting authoritarian and anti-democratic policies.

I’m particularly interested in advertising that takes on Modi or Kaczyński.

But good examples of attacks against the likes of Le Pen, Putin, Orban, Erdogan, Ortega or Duartete would also be very interesting to see.

My email is and any thoughts will be hugely appreciated.


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