The Conservatives have pulled off one of the best political stunts of the year with the Birmingham Tapestry. At their … More
Category: Conservative Party UK
Labour’s personal attacks on Farage will backfire (they should take the Tories’ approach to Reform instead)
In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More
Kemi Badenoch: the new generation candidate
Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. … More
The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More
Conservatives broaden their attacks
The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of … More
Proving the effectiveness of election advertising
Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts. … More
The Tories’ Big Red Pig
The Conservatives have been running lots of different advertisements all of which use the same mnemonic – a big red … More
Conservatives target older votes with attacks on Labour’s commitment to Royal Family
People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout … More
Labour and Conservative parties join TikTok
The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his … More
