New Zealand Labour has launched its 2026 general election campaign slogan: “Better starts now.” It’s a pretty good slogan. It’s … More
Author: Benedict Pringle
The Rise of Political Influencer Marketing
In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging … More
Reform UK launches attack ads against Burnham in Makerfield by-election
Reform UK have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a … More
Labour Together rebrand as Think Labour
There’s a lot to like about the new Think Labour visual identity. After months in which Labour Together became associated … More
Labour’s devolved & local election get-out-the-postal vote campaign
Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its … More
A Weird Slogan Choice from Reform UK
Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious: … More
Why is “The Misleading Times” Landing on MPs’ Desks?
MPs are learning how it feels to be a Gorton & Denton resident today. A newspaper packed full of dodgy … More
How Labour Can Win the ‘Progressive Primary’
We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in … More
The Progressive Squeeze in Gorton & Denton
The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem … More
The Chancellor meets Ellis-Bextor
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, … More