The proof of importance of political branding

There’s new research by the Center for Campaign Innovation which underscores the critical role of campaign logos in shaping voter … More

General election theme songs

What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new … More

Ben Houchen and Andy Street were both incumbent Conservative metro mayors in tight re-election races. I predicted that Houchen would … More

This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a … More

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the … More

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to … More

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti. … More

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week … More

Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only … More

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The … More