A Weird Slogan Choice from Reform UK

Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious: … More

Why is “The Misleading Times” Landing on MPs’ Desks?

MPs are learning how it feels to be a Gorton & Denton resident today. A newspaper packed full of dodgy … More

We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in … More

The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem … More

Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, … More

“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood … More

For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent … More

I recently had the immense pleasure of interviewing Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, … More

Trade unions have a brand problem. For some people trade unions feel distant and old-fashioned, but for others – particularly … More

Lucy Powell’s is standing for Deputy Leader of the Labour Party and her candidate branding is nicely done. It must … More