Why the Conservatives lost their majority

Last week Steve Parker, Strategy Partner at M&C Saatchi, gave a presentation to the Institute of Practitioners in Advertising about … More

General election 2017: the factors that mattered most

This is a film of a presentation I gave last week, 3 days after the results of general election 2017, … More

This week I saw Matt Watts, Planning Director at Krow, Labour’s advertising agency, speak about their work for the party … More

I’ve seen a few articles saying that the Tory campaign fail can be attributed to Crosby’s insistence on message discipline … More

As Theresa May is negotiating with Arlene Foster, the leader of the Democratic Unionist Party, to create a parliamentary pact I … More

1. A viable strategy: retain Labour’s 2015 vote and add disaffected Labour supporters and young people who didn’t vote in … More

Yesterday I discussed the final days of the general election campaign with Sam Delaney, author of seminal political advertising book … More

Jeremy Corbyn announced this morning that shadow home secretary Diane Abbott is to be replaced by Lyn Brown, the shadow … More

I’ve seen a few Labour-supporting posters which are independent from the official campaign that are worth sharing. Unite Unite, a … More

There’s less than three days to go until voters cast their ballots in general election 2017 and the polls are … More