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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Labour Party UK

Labour Together rebrand as Think Labour

There’s a lot to like about the new Think Labour visual identity. After months in which Labour Together became associated … More

Labour’s devolved & local election get-out-the-postal vote campaign

Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its … More

How Labour Can Win the ‘Progressive Primary’

We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in … More

The Progressive Squeeze in Gorton & Denton

The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem … More

The Chancellor meets Ellis-Bextor

Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, … More

“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential

“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood … More

Labour’s new North Star: the cost of living crisis

For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent … More

Lucy Powell for Deputy Leader campaign branding

Lucy Powell’s is standing for Deputy Leader of the Labour Party and her candidate branding is nicely done. It must … More

Labour’s personal attacks on Farage will backfire (they should take the Tories’ approach to Reform instead)

In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More

GE24 look back: Labour’s creative strategy decoded

In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More

general election, Labour Party

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