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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Labour Party UK

Labour Together rebrand as Think Labour

There’s a lot to like about the new Think Labour visual identity. After months in which Labour Together became associated … More

Labour’s devolved & local election get-out-the-postal vote campaign

Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its … More

How Labour Can Win the ‘Progressive Primary’

We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in … More

The Progressive Squeeze in Gorton & Denton

The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem … More

The Chancellor meets Ellis-Bextor

Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, … More

“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential

“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood … More

Labour’s new North Star: the cost of living crisis

For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent … More

Lucy Powell for Deputy Leader campaign branding

Lucy Powell’s is standing for Deputy Leader of the Labour Party and her candidate branding is nicely done. It must … More

Labour’s personal attacks on Farage will backfire (they should take the Tories’ approach to Reform instead)

In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More

GE24 look back: Labour’s creative strategy decoded

In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More

general election, Labour Party

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Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections.

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