How Labour Can Win the ‘Progressive Primary’

We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in … More

The Progressive Squeeze in Gorton & Denton

The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem … More

Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, … More

“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood … More

For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent … More

Lucy Powell’s is standing for Deputy Leader of the Labour Party and her candidate branding is nicely done. It must … More

In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More

In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More

As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the … More

Labour’s 2025 local election strategy of branding Reform UK as “Tories in disguise” appears misguided for 3 reasons. Firstly, the … More