Monthly Archives: October 2009

Open Up

‘Open Up’ is a new campaign that’s demanding that open primaries take place in every constituency in the country in advance of the next general election – fairly ambitious stuff given that it’s demanding a bunch of turkies vote for their own deselection. 

The website is slick and the integration of social media channels is seamless, but the video content isn’t quite of the quality that will help make the campaign viral.  The above clip ‘Are you a duck?’ tries to a poke some fun at and stir up some irritation about MP’s expenses in order to drive engagment and interest in the campaign.  The concept of ‘tales from the duck house’ is amusing but dubbing a voice over a duck isn’t of the hilarity that justifies the 1 minute and 40 second length and follow-up episode.

The campaign seems to be building momentum but doesn’t yet seem to have ‘tipped’.  However, everything seems to be in place to capitalise from either a new bout of Westminster scandals and / or the production of a genuninely interesting, viral piece of content.

BNP Question Time Mash-up

This is probably the most well put-together of a throng of BNP Question Time mash-ups that I’ve seen.

I thought in the run-up to the Question Time event all the major political parties would have prepared some anti-BNP materials for their supporters to use on social networks in order to try and capitalise on the wave of anti-fascism that has emerged from the silent majority after this event, but it seems that they’ve missed a trick.

This video has already had over 1/2 a million views on YouTube, making it one of the most viral pieces of political communication in the UK this year.  I bet Labour and Tory HQ are wishing they’d thought of it.

WWE themed political attack advert

Former CEO of World Wrestling Entertainment (WWE) Linda McMahon is running for the Republican nomination for U.S. Senate in Connecticut, but she didn’t count on the Connecticut Democratic Party producing one of the most salacious and provocative political adverts I’ve ever seen.

Linda McMahon had previously defended WWE wrestling programming, saying, “There was a time when our program was TV-14, today’s it’s PG and our networks rate our programming… It’s fun, it has something for everyone within the show. It’s energetic, it’s entertaining. It’s music, it’s pyro, it’s pomp and circumstance, it’s what keeps people interested in the product.”

The Connecticut Democratic Party then took these words and relayed them over scenes from WWE showing simulated public sex and necrophilia.  I felt so incredibly uncomfortable watching this clip and it certainly made me feel worse about Linda’s candidacy, but I certainly wouldn’t be rushing to the polls to vote Democrat after watching it.

This is the sort of attack advertising that has the effect of driving down overall turnout and has little positive impact on the share of vote of either party.

Green Party NZ adverts win effectiveness prize

green party vote for us

green-party-vote for us skateboarders

This Green Party advertising campaign, which ran last year during New Zealand’s general election and was created by agency Special Group, won 3 gold awards at the NZ advertising effectiveness awards last week.

This campaign is one of my all time favourites.  A single-minded, brutally simple and evocative strategy that has been executed with some stunning photography, disciplined copy writting and careful art direction.  Powerful stuff.

Speechbreaker

A great new website by Lean Mean Fighting Machine for the Lib Dems.

You can choose snippets of speeches from the leaders of all three main political parties and compose your own personalised manifesto. 

You can preview your clip, then hit ‘enter’ and it automatically uploads to a specific YouTube channel.  Literally hundreds of videos have been uploaded.  Great fun.  Not sure how much it does for the Lib Dems.  But still, great fun.