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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: conservative party

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Invite Ivan

Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the … More

conservative party, London Mayor 2015

Conservative Party use YouTube pre-rolls to bypass UK TV advertising law

The Conservative Party are running paid-for video advertising on YouTube which is targeting voters in marginal constituencies around the country. … More

conservative party

The Cameron Girls

First there was Obama Girl, then Tzipi Livini Boy and now we have The Cameron Girls.  Well done to the girls … More

cameron girls, conservative party, video

The Tories and their gap yah’s

When two viral phenomenona collide…

chundered, conservative party, gap yah, poster

Department of Government Waste

This is a very moderately amusing video that the Conservative Party put out on April Fools day to support an advert … More

april fools, conservative party, department of government waste

Conservative Party Poster Maker

Labourlist have created a tool which allows people to quickly and easily make their own Conservative Party poster.   Not a … More

conservative party, logo maker, poster maker

David Cameron the focus in new Conservative poster

A tieless, earnest looking David Cameron is the focus of the Conservative Party’s new poster. Cameron is the party’s poster … More

ad, advert, conservative party, cut deficit not nhs, david cameron, poster, we cant go on like this

Hasn’t Gordon Brown’s debt grown

A fantastic new poster for the Conservative Party that I just saw on a site near Mornington Crescent.  It’s another … More

conservative party, debt crisis, hasnt gordon browns debt grown, poster

Tories Dominate Google Search for Pre-Budget Report

The Conservatives made use of Google’s Adwords platform this week to make sure that anyone searching for ‘Budget’, ‘Pre-Budget Report’ … More

advertising, conservative party, google, pre-budget report, search

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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