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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: 2010

With a bit of light modification…

The Labour Party are running a countdown to the announcement of their next leader.  It features a slideshow of the … More

2010, labour leadership

Was 2010 an online election?

Apex Communications published a report just prior to the general election which researched PPCs in 100 battleground seats to see how … More

2010, general election, web 2.0

Change we choose

I’ve just been sent this promo that the Labour Party put out about a month ago.  It’s good.  Stylish, inspirational … More

2010, change we see, Labour Party

A future fair for all

Over the weekend the Labour Party revealed their slogan for the 2010 general election.  The strap line, created by Saatchi&Saatchi, is … More

2010, election slogan, future fair for all, Labour Party

I’ve Never Voted Tory

The Conservative Party have released 3 new posters, carrying the headline ‘I’ve Never Voted Tory before’.  The aim for this … More

2010, conservative poster, i've never voted tory

Conservative Party to advertise on Spotify

The Conservative Party are going to be using the new social media music phenomenon ‘Spotify’ to advertise in next year’s … More

2010, advertise, conservative party, general election, online advertising, spotify

Categories

A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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