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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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The best Conservative Party ads of general election 2019

During general election 2019 all the day-to-day coverage of the best political ads has taken place on the politicaladvertising.co.uk instagram…

How the Conservatives won a stonking majority

The Conservative Party have been in government for nearly a decade – which hasn’t been without difficulty – but thanks…

Behavioural economics used to get out the vote

Guest writer Bella Webber has been taking a look at get-out-the-vote strategies at general election 2019. Bella is a creative…

Social media wars at general election 2019

I’ve analysed the social media activity of the UK-wide political parties at general election 2019. I’ve tried to show that…

Conservatives make fake fact-checking feed during leaders TV debate

During the first leaders debate on ITV on Tuesday evening the Conservative Party press office rebranded their twitter feed to…

Campaign buses of general election 2019

Guest writer Bella Webber has been taking a look at the battle buses being used by the three nationwide parties…

Conservatives hope to turn out Shy Tories and Bashful Brexiteers

The Conservatives are running a series of adverts on Facebook which are aimed at voters who want to see the…

Brexit Party announce they’re backing Boris in Tory-held seats

Nigel Farage announced yesterday that the Brexit Party will not stand in the 317 seats won by the Conservatives at…

Conservatives campaign to ‘unleash Britain’s potential’

The Conservative Party held their general election 2019 campaign launch on Wednesday night where they revealed a new sub-header of “unleash…

Lib Dems launch 2019 general election slogan: Stop Brexit; build a brighter future

The Lib Dems have launched their general election 2019 campaign slogan: ‘Stop Brexit; build a brighter future’. It’s a solid…

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Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications.

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