During the local council elections in the UK last month a few campaign managers got in contact with questions about … More
Category: political advertising
ASA’s refusal to rule on political advertising creates controversy for media owners and a democratic deficit
UKIP are currently running a poster in Manchester featuring the headline ‘Stop Open Door EU Immigration’. The poster has caused … More
Does negative political advertising work?
According to these seasoned campaigners, the answer is: yes, stupid. In short, attack ads work better than positive messages because: … More
Benedict Pringle on The Daily Politics – Negative Political Ads
No one likes shameless self-promotion, but I hope you’ll forgive it this once. I was just interviewed about attack advertising, … More
Political advertising media spend in the UK under threat
The Committee on Standards in Public Life has recommended a 15% cut in the amount that a political party can … More
Posters and Politics – 10 Things We Know
Chris Burgess, a fellow political advertising enthusiast and academic at The University of Nottingham, has accomplished the staggering task of … More
The Os-Borne Identity
The World Development Movement have launched The Real George Osborne campaign. The aim of the campaign is to bring an … More
Do you follow politics? You will now.
Twitter has announced that they will start selling political ads this week. The ads will appear as Promoted Tweets, with … More
Bozier’s Online Campaigning Blueprint
Luke Bozier, a member of the Labour twitterati and a political strategist, has written a blueprint for online campaigning. The … More
Political ads outperform brand ads in Iowa
SocialVibe provide online display advertising units and are used by many of the world’s biggest brand advertisers to offer people … More