Political ads outperform brand ads in Iowa

SocialVibe provide online display advertising units and are used by many of the world’s biggest brand advertisers to offer people something of value – such as credits for online games – in exchange for interacting with an ad.

So far so normal.

However, SocialVibe recently ran some research in Iowa – a key state in the upcoming Republican primary elections – that showed that the politically-themed engagement ads were shared at more than twice the rate of a typical ‘non political’ SocialVibe campaign.

People are meant to hate politics and hate political advertising even more, so these results really are surprising.

If I owned a shed load of online media space in the UK, I’d be busy trying to flog these engagement ads to political organisations and parties.

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