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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

Political advertising is a sad business

As regular readers will know, I love reading a good rant against political advertising as discipline, and I just stumbled … More

Review: The Political Marketing Game

The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an … More

Interview with Jennifer Lees-Marshment

I’ve recently reviewed The Political Marketing Game by Jennifer Lees-Marshment for Progress Magazine (I’ll post the review here once the … More

Best thing that anyone’s ever said about this site

If you could excuse some brief navel-gazing,  just came across a very amusing post from Barry Singleton: “Politics is truly … More

Negative political advertising – it’s nasty, but it works

Two of adlands most prolific bloggers have today written about the depths that political advertising has plunged to during the … More

What the fuck is my social media strategy?

There are three words, that when combined, are responsible for more hours of hot air talked, volumes of bullshit written … More

elections, politics, social media srategy

‘Old’ media reasserting supremacy?

Stephen Armstrong has written an interesting piece for MediaWeek on what he percieves as the triumph of ‘old’ media in this … More

The marketing of politics is a dirty business

Steve Henry, founder of ad agency HHCL, has written a very amusing article summarising the political advertising efforts of the … More

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Is the political billboard dead?

There’s been a great deal written recently – by the likes of John Prescott, Mark Jones and Alastair Campbell – … More

billboard, dead, political poster

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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