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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

Political advertising is a sad business

As regular readers will know, I love reading a good rant against political advertising as discipline, and I just stumbled … More

Review: The Political Marketing Game

The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an … More

Interview with Jennifer Lees-Marshment

I’ve recently reviewed The Political Marketing Game by Jennifer Lees-Marshment for Progress Magazine (I’ll post the review here once the … More

Best thing that anyone’s ever said about this site

If you could excuse some brief navel-gazing,  just came across a very amusing post from Barry Singleton: “Politics is truly … More

Negative political advertising – it’s nasty, but it works

Two of adlands most prolific bloggers have today written about the depths that political advertising has plunged to during the … More

What the fuck is my social media strategy?

There are three words, that when combined, are responsible for more hours of hot air talked, volumes of bullshit written … More

elections, politics, social media srategy

‘Old’ media reasserting supremacy?

Stephen Armstrong has written an interesting piece for MediaWeek on what he percieves as the triumph of ‘old’ media in this … More

The marketing of politics is a dirty business

Steve Henry, founder of ad agency HHCL, has written a very amusing article summarising the political advertising efforts of the … More

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Is the political billboard dead?

There’s been a great deal written recently – by the likes of John Prescott, Mark Jones and Alastair Campbell – … More

billboard, dead, political poster

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Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections.

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