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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

Political advertising is a sad business

As regular readers will know, I love reading a good rant against political advertising as discipline, and I just stumbled … More

Review: The Political Marketing Game

The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an … More

Interview with Jennifer Lees-Marshment

I’ve recently reviewed The Political Marketing Game by Jennifer Lees-Marshment for Progress Magazine (I’ll post the review here once the … More

Best thing that anyone’s ever said about this site

If you could excuse some brief navel-gazing,  just came across a very amusing post from Barry Singleton: “Politics is truly … More

Negative political advertising – it’s nasty, but it works

Two of adlands most prolific bloggers have today written about the depths that political advertising has plunged to during the … More

What the fuck is my social media strategy?

There are three words, that when combined, are responsible for more hours of hot air talked, volumes of bullshit written … More

elections, politics, social media srategy

‘Old’ media reasserting supremacy?

Stephen Armstrong has written an interesting piece for MediaWeek on what he percieves as the triumph of ‘old’ media in this … More

The marketing of politics is a dirty business

Steve Henry, founder of ad agency HHCL, has written a very amusing article summarising the political advertising efforts of the … More

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Is the political billboard dead?

There’s been a great deal written recently – by the likes of John Prescott, Mark Jones and Alastair Campbell – … More

billboard, dead, political poster

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NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers.

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