The Os-Borne Identity

The World Development Movement have launched The Real George Osborne campaign.  The aim of the campaign is to bring an end to financial speculation on food commodities as the WDM believe this pushes up food prices and causes hunger and poverty around the world.

The WDM are convinced that George Osborne can act to prevent this and are calling for people to email him a generic protest message as a way to force his hand.

The centrepiece of the campaign is the above video.  Blink and you’ll miss the fact that it’s anything other than a piece of political satire.  The creative vehicle – taking the piss out of George Osborne for being posh – has little or nothing to do with the cause with which it’s supposedly supporting.

This is just episode 1, apparently we’re lucky enough to be treated to a further 13 episodes.

The production values are good and the gags, whilst incredibly hackneyed, aren’t too horrendous but as a campaign to end food commodity speculation it falls very flat.

It feels like the writers have spent too long relishing the prospect of taking the piss out of someone upper class and not enough time thinking about the strategic and creative platform which will best serve their organisations aims.

Hopefully the remaining 13 episodes will deal more directly with the issue.

(Thanks @TomBage for sending).

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