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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

Interview with Sam Delaney on ‘Mad Men and Bad Men: What Happened when British Politics met Advertising’

This is a fairly historic post on politicaladvertising.co.uk as it is my first vlog.  Oh yes. I recently read an … More

“Dark Money” influences US Senate elections

A new report has been published on the extensive involvement of outside groups on influencing elections in the USA, many of which are … More

Review: Mad Men and Bad Men by Sam Delaney

Can you imagine how excited I would have been when I heard that a book on the strange relationship between British … More

Should you feature your opponent’s leader in your attack ads?

I was kindly invited on to the BBC’s Daily Politics Show today to discuss negative political advertising and debate whether … More

Who regulates political advertising?

The official General Election 2015 ‘long campaign’ only began in late December and we have already had the first instance … More

ASA, CAP, political advertising, regulation

Political Marketing in the USA

A new book on political marketing, with a focus on the USA, edited by Jennifer Lees-Marshment, Brian Conley and Kenneth … More

political branding, political marketing, usa

Hamish Pringle on celebrities and politics

At around 1pm today the listeners to BBC Radio Ulster’s programme ‘Talkback’ were graced by the special guest appearance of … More

Mad Men and Bad Men: the history of advertising and British politics

Writer and broadcaster Sam Delaney has recently signed an agreement with publisher Faber to release a book on the history of … More

Interview with Brendan Bruce

I’ve recently had the pleasure of email correspondence with Brendan Bruce and he kindly agreed to an interview for this … More

Is political advertising legal on TV in Britain?

Media law experts Lewis Silkin have written an amusing and informative summary of the European Court of Human Rights’ recent … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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